Hadl has served as a strategic adviser to Procter & Gamble for mobile since 2005 and is currently chief mobile strategy adviser. He also provides counsel to more than a dozen emerging media companies providing mobile marketing and brand strategy advice in the areas of mobile messaging, TV and video, content downloads, search and mobile web media and trend breakthroughs.  Hadl serves on various boards and is presently chairman of the board for Total Beauty, Inc.  In April 2007, BrandWeek dubbed him as one of the “Marketers of the Next Generation,” the publication’s highest honor and in July 2007, Advertising Age acknowledged Hadl as one of its distinguished 40 Under 40 executives.

Prior to founding Brand in Hand, Hadl was the managing director of Quigley-Simpson Interactive where he was responsible for leading Quigley-Simpson’s clients into the world of emerging communications. At Quigley, Hadl pioneered many of the cutting-edge U.S. mobile initiatives. Hadl and his team implemented the first-ever U.S. use of a 30-second DRTV spot dedicated to driving a mobile response. Additionally, Hadl sourced and executed one of the first-ever “pure” brand sponsorships of a mobile game in the United States. Over his career, Hadl’s clients have included entertainment companies, consumer package goods companies, financial institutions, pharmaceutical companies and various technology companies.

Before his tenure with Quigley-Simpson, Hadl was the chief strategy officer and co-founder at Enverta, a business-to-business marketplace for the consumer goods industry, which he led to a successful acquisition by the NCA in 2001. Hadl also held the EVP of corporate development and strategy position at Creative RX. Hadl began his career as a corporate lawyer in New York City at Simpson Thacher & Bartlett.

Hadl frequently keynotes and participates in industry leading events. He holds a J.D. from the New York University School of Law and is currently an adviser to the prestigious venture capital firm U.S. Venture Partners. 

Eric Bader is a partner in Brand In Hand, a full-service, end-to-end mobile media and marketing company that serves global brand marketers and assists emerging media companies.

Eric was recently named Mediaweek’s Digital Media All-Star for 2007 as was named to The Mediaweek 50 -- The most indispensable executives
shaping the future of media.

Bader, a veteran of new media, was formerly Managing Director of MediaVest Digital. Under his leadership, MediaVest was named Digital Media Agency of the Year by Advertising Age in 2006.

Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive.

As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks’ online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com’s 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history.

Before CSTV, Eric spent seven years at Ogilvy Interactive as Senior Partner, Executive Director of Interactive Strategy, advising American Express, IBM, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth.

Other career highlights include a two-year stint as a strategy leader at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and leadership work with Hasbro Interactive shepherding major brands like Monopoly, Risk, Battleship, and Frogger into highly-successful interactive games.